Sony was founded shortly after the end of World War II in 1946 in Tokyo, Japan as Tokyo Telecommunications Engineering Corp. by Masaru Ibuka and Akio Morita. In 1960, Sony launched its U.S. branch. In 1960, Sony released the world's first direct-view portable TV, the TV8-301. The company continued improving the TV and within two years produced the tiniest all-transistor TV. Over the last 60 years, Sony has continued to be an innovator in the development of technology for television and monitors that are used in every part of the world.